Love it!
I was really attracted to the high antioxidant levels and after a few times of mixing it with water, i found the last couple gulps a bit difficult to take down (despite it being the true benefitting remnants of the Aronia berries that didn't quite mix with the water)
I have been making a morning smoothie recipe that I have been perfecting for the past couple years and after learning about this product, i started adding this to it to finish it off. The slight bitterness of the Aronia berries help with leveling our the sweetness of some of the the other flavors added.
Looks like i'll have plenty of antioxidants in my diet now because of this!